Jiten Bhagat joins Percept/H as COO

Bhagat has worked with leading agencies such as L&K Saatchi & Saatchi, Ngage & Design Law & Kenneth, Leo Burnett, FCB Ulka and Grey Advertising

BestMediaInfo Bureau | Mumbai | May 8, 2014

Jiten Bhagat

Jiten Bhagat has been appointed Chief Operating Officer (COO) of Percept/H, with effect from May 5, 2014. Percept/H is a 50:50 joint venture of Percept and Hakuhodo of Japan, and is the flagship advertising agency of Percept Limited.

Bhagat will be responsible for strengthening the Strategic Planning and Integration function, overseeing the entire operational functioning and business of Percept/H at a national level, as also providing strategic direction for the agency. He will also be focused on creating opportunities for synergy within and across the Percept Group, attaining profitability and revenue growth organically & inorganically, as also paving the roadmap for the overall businesses for Percept/H.

Prior to joining Percept, Bhagat was associated with leading agencies such as L&K Saatchi & Saatchi, Ngage & Design Law & Kenneth, Leo Burnett, FCB Ulka and Grey Advertising. He has been instrumental in launching and creating iconic brands like Mahindra & Mahindra's Scorpio, Pantene Shampoo, UltraTech Cement, Essenza Di Wills, Fiama Di Wills, Vivel Di Wills, Rejoice Shampoo, Spencer's Retail and Beverly Hills Polo Club.

Amitava Mitra

Amitava Mitra, CEO, Percept/H, said, “I welcome Jiten and am looking forward to working with him. His experience across categories and brands, and vast knowledge about different media and mediums will help us integrate our communication across our specialised group companies and offerings, which in turn will benefit our clients hugely. I am confident that Jiten will have an immense positive impact on our efforts and plans of taking the agency to a whole new level in the next two years.”

Bhagat said, “I am happy to be a part of the Percept fraternity. My mandate is very clear. I am here to help the agency 'grow, consolidate and integrate'. I will be working closely with Amitava to ensure that we are also able to bring aboard great talent to further strengthen our journey ahead as we propel Percept/H to greater heights.”

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