Advertisment

Big FM launches new show 'Mere Desh Ki Dharti'

The new show educating listeners on the latest in agriculture in a storytelling format airs across 6 stations in UP every Sunday at 7 am

author-image
BestMediaInfo Bureau
New Update
Big FM announced as official Radio partner for Pro Wrestling League

Big FM launches new show 'Mere Desh Ki Dharti'

The new show educating listeners on the latest in agriculture in a storytelling format airs across 6 stations in UP every Sunday at 7 am

BestMediaInfo Bureau | Mumbai | April 1, 2014

Big_FMBIG FM, in association with Ganga Kaveri Seeds and the Indian Council for Agriculture and Research (ICAR), launched a brand new radio show in the Uttar Pradesh market – 'Mere Desh Ki Dharti'. With the latest in agriculture being doled out to listeners in an engaging storytelling format, the show will touch upon success stories in the farming community and expert opinions in a two-hour format.

'Mere Desh Ki Dharti' airs on six stations of Big FM in UP every Sunday at 7 AM with the concluding episode on June 15, 2014.

The show is based on a story format which revolves around a student who has just returned home from his college after a long time and is surprised to see all the changes in the field of agriculture in his village. He has a brief discussion about it with his father who is a progressive farmer and gets to know the new techniques that are now being used in the field of agriculture.

The show features one weather advisory, one success story and covers a wide range of topics like sources of information on agriculture, sugarcane farming, summer crops, hybrid seeds, organic farming, integrated pest management, soil fertility management, dairy farming, weather and plant protection, poultry/ livestock management etc.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment