Joy Das joins FCBUlka Interactive as Media Director

Das has tremendous experience in the digital space with over 10 years of focused digital media specialization. He also brings with him deep knowledge of Digital Media Mix Modelling Tools

BestMediaInfo Bureau | Mumbai | March 21, 2014

Joy Das

FCBUlka Interactive has recently appointed Joy Das as Media Director - Digital. With the rapid growth that the FCBUlka Interactive arm has been clocking, it was only imperative to make a hire at this level to handle some of its key accounts.

Das has tremendous experience in the digital space with over 10 years of focused digital media specialisation. A well-entrenched digital expert, he boasts of an enviable Twitter following of over 17,000 tweeters and a unique and inspiring blogger network. He also brings with him deep knowledge of Digital Media Mix Modelling Tools which ensure high efficiency and measurable response.

Prior to FCBUlka Interactive, Das has worked on a gamut of brands like eBay, ITC, Tata Docomo, MTV, among many others.

FCBUlka Interactive has an impressive client list and works with Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision, Fab India,  Tata Housing, to name a few. Das will provide leadership to the digital media duties of several of these accounts and will lead a team of over 10 digital media planning and buying professionals.

Das said of his new role, “FCBUlka Interactive has some great accounts and has been doing robust work. In fact, a lot of their campaigns have been awarded at the Indian Digital Media Awards, DMAi 2013, etc. I am delighted to join the digital arm of one of the most respected advertising agency groups in the country. I look forward to contributing to this spree of account and award wins.”

Last year, FCBUlka Interactive had made a senior level hire with the recruitment of Sudarshan Sudevan aka Sudi as Creative Head - Digital. Sudi had an interesting career start as a cartoonist before venturing into the digital space and going on to become a digital specialist.

Satish Ramachandran, Senior VP, FCBUlka Interactive, said, "We are growing at a scorching pace and digital is well poised to become a key medium for many of our group's clients. Our Interactive team's strength is now over 50 members. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Joy's experience will be of immense value for us to maintain our growth rate.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com