Endemol bags deal with Turner for new Mr Bean animated series

This is a multi-territory deal covering Asia Pacific, Latin America, the Middle East and several key European markets

BestMediaInfo Bureau | Delhi | March 19, 2014

Endemol, the world's largest independent production and distribution company, has announced that Turner Broadcasting System International has acquired the all-new second series of Mr Bean Animated Series for their services throughout Asia Pacific, Latin America, the Middle East and several European markets including the UK, Turkey, Spain and Italy.

This deal comes off the back of the announcement that the series has been pre-sold to CITV in the UK and Super RTL in Germany.

Mark Eyers, Chief Content Officer, Kids Networks, Turner International Asia Pacific, said, “This extraordinary universal comedy truly delivers on a premium and compelling content experience for both our audiences and affiliates. We're proud to welcome Mr Bean into the Turner fold and to partner with Endemol, Tiger Aspect and the exceptionally talented Rowan Atkinson. This unique non-dialogue brand of funny will delight viewers around the world.”

Cathy Payne, CEO of Endemol Worldwide Distribution, commented, “We are excited that Turner has come on board to join our other partners CITV and Super RTL Germany. To have such support at this early stage is incredible and proves the popularity of the wonderful Mr Bean.”

Cecilia Persson, Turner's VP of Acquisitions and Co-productions for EMEA and International, added, “It's great to announce this deal across our international business. Our kids channels provide the best in animated comedy entertainment for young audiences and Mr Bean is truly an iconic comedy character which kids across the globe will love. Mr Bean has performed excellently across our EMEA region where our second flagship channel Boomerang brings contemporary iterations of timeless and classic properties to a family audience.”

The 52 x 11 minute series follows on the success of the first series which has been licensed in over 70 territories and continues to be a ratings winner for a host of international broadcasters. Mr Bean will be produced in house by Tiger Aspect Productions using Celaction2D. Production commenced in October 2013 and delivery is scheduled for 2014/2015.

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