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Adfest 2014: Dentsu wins Agency of the Year and Network of the Year

Dentsu also bags Interactive Agency of the Year. Coca-Cola won Advertiser of the Year

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Dentsu wins creative mandate of FundsIndia

Adfest 2014: Dentsu wins Agency of the Year and Network of the Year

Dentsu also bags Interactive Agency of the Year. Coca-Cola won Advertiser of the Year        

BestMediaInfo Bureau | Delhi | March 8, 2014

dentsuCompleting the Adfest 2014 Lotus Awards tally, the Special Awards aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of Adfest Lotus Awards won during the festival.

The winners are as follows:

  • · Agency of the Year: Dentsu Inc., Tokyo.
  • · Network of the Year: Dentsu Inc.
  • · Direct & Promo Agency of the Year: Hakuhodo Inc., Tokyo
  • · Interactive Agency of the Year: Dentsu Inc., Tokyo
  • · Production Company of the Year: Illusion Co., Ltd., Bangkok (for the second year running)
  • · Advertiser of the Year: Coca-Cola

The Top 5 awarded companies were: Dentsu Inc., Tokyo – 27     awards; Leo Burnett, Sydney – 19 awards; Hakuhodo Inc., Tokyo – 16 awards; McCann Worldgroup, Mumbai – 11 awards; Ace Saatchi & Saatchi, Manila - 7        awards.

The Top 5 awarded cities were: Tokyo – 84 awards; Sydney – 36 awards; Bangkok – 35 awards; Mumbai – 24 awards; Singapore – 13 awards.

The Top 5 Submitting Cities were: Tokyo – 712 entries; Mumbai – 314 entries; Bangkok – 312 entries; Singapore – 267 entries; Manila – 191 entries.

Jimmy Lam, President of Adfest said, “This year's Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, Adfest 2014 has welcomed the region's brightest creative talent to this year's festival – creatives who will now go on to 'Co-Create the Future' together.”

Young Lotus winner: Yi-Jung Shi and Sz-Hui Liu from Dentsu (Taiwan) Inc., Taipei, won this year's Young Lotus trophy at Adfest 2014 on Saturday. Shi and Liu were one of 13 teams from 13 cities competing in this year's Young Lotus Workshop, hosted by BBDO Asia Pacific.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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