Helios Media forays into digital media

Bags digital mandate for YouTube channel of SanjeevKapoorKhazana

BestMediaInfo Bureau | Mumbai | February 4, 2014

Helios Media, the speciality services company for the broadcast sector, is back in the news with another announcement. Helios has expanded its services to now also include digital media monetisation and has bagged the mandate of Sanjeevkapoorkhazana, the largest non-Bollywood YouTube channel in India, generating over 85 million views per month. Helios will work in embedding the brand's messaging within the content of the channel.

Chef Sanjeev Kapoor said, “Sanjeevkapoor.com was one of the first websites to make its presence in the country. Being a pioneer in the space, it is quite evident that our YouTube channel has garnered a huge subscriber base of 2.7 lakh. Our popular videos generate as much as 1mn+ plus views. This therefore becomes a great destination for brands to not only reach a large consumer base but also to capture the most appropriate mind-space. Helios Media has been partnering us on monetising FoodFood for a year now and I believe in their understanding of the space and the skill to position brands in the right environment which will help SanjeevKapoorKhazana realise its full potential in terms of revenue maximization.”

Divya Radhakrishnan, MD of Helios Media, commenting on the win, said, “Helios Media's focus is on selling brands and not just commodities by appropriate positioning and working with brand custodians to provide seamless solutions that go beyond regular commercial advertising. We strongly believe that TV has grown beyond just providing reach and its content has the 'power to influence'. Therefore, it is important for commercial messaging to chase the content irrespective of the screen it comes on. It's because of this approach that the SanjeevKapoorKhazana mandate came our way and we are delighted to be entrusted with this responsibility by Chef Sanjeev Kapoor.”

Helios Media has augmented its existing team with a central digital team in Mumbai under Kirtan Mankad who has earlier worked with UTV, Zoom and Hungama.

This expansion adds to Helios's existing portfolio of MTunes HD, India's first and only Bollywood music channel in HD; Channel X, the destination for glitz and glamour for Bollywood; FoodFood, India's No. 1 food & lifestyle channel; and Fashion TV, the icon of global fashion on TV.

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