Razorfish Germany hires Preethi Mariappan as ECD

Mariappan moves from TBWA and her joining is aimed at bolstering the creative muscle of Razorfish. She has previously worked in India, Singapore and Dubai

BestMediaInfo Bureau | Delhi | January 10, 2014

Razorfish Germany has appointed Preethi Mariappan as Executive Creative Director. Her appointment further strengthens the creative department of 50 people across two offices located in Frankfurt and Berlin. One of Mariappan's most notable pieces of work is the Red Tomato Pizza Fridge Magnet, which picked up four Cannes Lions in 2012. Additionally she has received global recognition at One Show, Sabre, Dubai Lynx and Effies.

Mariappan's appointment is effective immediately. She brings to the role an industry-wide reputation and award-winning expertise across multiple sectors. She will partner with all Razorfish clients helping navigate the unknown, drive change and enabling business transformation.

Sascha Martini, CEO, Razorfish Germany, commented, “To be able to attract such amazing talent demonstrates the stellar industry reputation held by Razorfish. We are thrilled to have Preethi on board, confident that she brings a complimentary set of skills and experience to the team.”

Mariappan said, “With a focus on driving creative solutions that go beyond campaigns and deliver real business value, Razorfish has created one of the most exciting spaces to work in digital today. I look forward to joining the team and taking this vision further.”

Daniel Bonner, Global Chief Creative Officer, Razorfish, added, “Our company is in the talent business as much as we are in the advertising and marketing business and Preethi's appointment in Germany is one more significant step forward towards our goal – a world-class talent pool across the entire Razorfish network. This announcement follows a number of key hires we made of award winning Executive Creative Directors in the US, the UK and Asia/Pac in the last 12 months.”

Mariappan's last role was Digital ECD TBWA/Germany, heading up the Digital Arts Network by bringing together storytelling, people and products. Her tenure at TBWA/Germany commenced in 2010 when she joined as Head of Digital, working on clients including GE, Nissan, Standard Chartered Bank and GSK.

After a career in digital and product design across India and Singapore, she moved to Dubai and set up digital at MEMAC Ogilvy, where she helped the agency become the most awarded for their interactive work. In 2010 she switched to TBWA.

She is founder of Adwomen Middle East, an advertising community for women.

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