Rajshekar Patil joins TBWA\India as Creative Director

Patil joins from Contract Mumbai where he was Creative Director for Cadbury and Asian Paints

BestMediaInfo Bureau | Delhi | January 30, 2014

TBWA\ India yesterday announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office. With over 10 years of experience in advertising, Patil has worked at Contract, BBH, Grey and Ogilvy & Mather.

Patil joins from Contract Mumbai where he was Creative Director for Cadbury and Asian Paints. His 'Songs for Sisters' digital campaign for Cadbury Celebrations recently won Silver at Yahoo Big Idea Chair.

Patil also spent four years at BBH Mumbai where he had joined as part of the start-up team. He had earlier done stints with Grey Mumbai and O&M Bangalore.

Patil has worked with many top brands including Vaseline, Marico, Skoda Motors and Diageo. His work has been recognised at multiple award shows including a bronze at One Show and a shortlist at Cannes Lions. His work has also featured in Abbys and Communication Arts Design Annual.

“Raj's maturity as a creative director, digital smarts and an innate ability to spot opportunities for brands makes him a great resource to our young, ambitious and inventive creative department,” said Parixit Bhattacharya, Chief Creative Officer at TBWA\ India Group. “I look forward to some disruptive work from him and the team.”

Patil said of his new assignment, “It's always exciting to join people who have worked beyond borders. TBWA has a pedigree that is truly global. So, the next step is to quickly get to the important part – great work and good fun.”

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