Sujith Sudhakaran joins McCann Erickson as Planning Head - South

He moves from Ogilvy, Bangalore. An industry veteran of nearly 20 years, he has worked across agencies including Grey Worldwide, Mudra and DraftFCB

BestMediaInfo Bureau | Delhi | December 6, 2013

Sujith Sudhakaran

Sujith Sudhakaran has joined McCann Erickson as Planning Head – South. He will be in McCann's the Bangalore office. He moves from Ogilvy, Bangalore.

An Electronics Engineer and MBA from Cardiff University, Sujith has been part of the industry for nearly 20 years and has worked across agencies including Grey Worldwide, Mudra, DraftFCB and O&M apart from marketing stints at BPL, Toyota and General Motors.

Before moving to Bangalore he was heading Strategic Planning at DraftFCB Delhi. He has worked on brands such as Tata Docomo, Hyundai, Toyota, Chevrolet, Hero Motors, SC Johnson, Samsung, Whirlpool, Electrolux, LG, Aviva Life Insurance, naukri.com, jeevansaathi.com, Titan, ITC foods, IBM, HCL Technologies among others.

Has a keen interest in consumer behaviour research and is currently pursuing a PhD programme from XLRI Jamshedpur.

On his move to McCann Erickson, Sujith said, “McCann Bangalore has an exciting set of businesses. I look forward to partnering the teams here and create some great work.”

Jitender Dabas, Executive Vice-President (Strategic Planning), McCann Erickson, said, “In the South, we have some of our most loved brands from clients like Britannia, TVS Motors, ITC Foods, Tata Tea amongst others. Sujith brings a rich depth of consumer behaviour understanding and wide cross-category knowledge that I am certain will help us do more culture-leading work for our brands.”

Vijay Jacob, Sr. Vice-President & General Manager, McCann, said, “Sujith is an experienced warrior. I am very sure our McCann South clients will vastly benefit from his extensive experience across categories. I am looking forward to partnering with him and creating some memorable work in the year ahead.”

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