RAPP India appoints Kapil Bhatia as AVP

Bhatia joins RAPP from Squad Digital, Nairobi, where he was GM overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media and mobile marketing

BestMediaInfo Bureau | Mumbai | December 16, 2013

Kapil Bhatia

RAPP India has roped in Kapil Bhatia as Associate Vice-President for the agency's growing clientele in Mumbai. Bhatia joins RAPP India from Squad Digital, Nairobi, where he was General Manager overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media marketing and mobile marketing.

Before moving to Nairobi, Bhatia worked with the DDB Mudra Group for four years and was primarily in-charge of client servicing for one of the agency's largest clients, LIC.

Venkat Mallik, President, RAPP India and Tribal Worldwide India, said, “We are going through an interesting phase of transformation and growth at RAPP in India. Kapil joins RAPP at just the right time as we look to remodel the agency and introduce a set of new initiatives to strengthen the multi-channel RAPP offering across mass media, e-commerce, social media, email marketing and CRM. RAPP is one of the few agencies with the ability to offer genuinely integrated communication thinking and Kapil's skills and experience complement this really well.”

Bijoe George, Vice-President, RAPP India, added, "As we go about building RAPP India as a media agnostic, data-led agency, we needed leaders who can champion this cause amongst clients. Kapil comes with the requisite experience and fits the bill perfectly."

Bhatia said about his new role, “This is going to be an exciting opportunity to tap into my through the line communication understanding. I look forward to help RAPP with the building its multi-channel capabilities.”

RAPP is a new-age lead agency with a multi-channel offering and a data driven approach to building brands. RAPP is part of the Omnicom Group. RAPP's India clients include Aditya Birla Group, Emerson Climate Technologies, HDFC, Hewlett Packard, Loyalty Solutions, Reliance Broadcast Network, Bata, among others.

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