Gucci to break first global integrated campaign on CNN network

Luxury brand to exclusively sponsor CNN Style 2014 theme week and CNN.com/Style

BestMediaInfo Bureau | Delhi | December 11, 2013

CNN International has announced that Gucci is bringing its first ever international fashion and accessory television advertising campaign exclusively to the network this month. CNN Style 2014 theme week airs daily in 'CNN NewsCenter' at 1700 IST.

The television executions will form part of an integrated drive that will see the luxury brand sponsor a CNN Style 2014 theme week alongside commercial vignettes, and sponsorship of a special section on CNN.com, www.cnn.com/style.

The integrated campaign, which will begin this week across Asia Pacific, Europe, the Middle East, Africa and the USA, will also feature online executions running on both CNN.com and CNN Money.

William Hsu, VP News Advertising Sales, CNN International Asia Pacific, said, “We are delighted that Gucci has chosen CNN for its first ever fashion and accessory global television advertising campaign. Gucci joins an expanding portfolio of luxury brands across our platforms, underlining the strength of our commercial proposition, which includes a ubiquitous international reach as well as an upscale audience that perfectly matches its target group.”

Robert Triefus, Gucci's Chief Marketing Officer, commented, "This is a strategic opportunity to present our highly successful 'Bamboo Confidential' integrated campaign across platforms and regions through CNN International's unique network in the all-important holiday season month of December. It will be the first time we have used television in this way, and CNN International's reach will ensure that this campaign will be extremely effective and efficient."

Airing daily in 'CNN NewsCenter' at 1700 IST, CNN Style 2014 theme week looks at trends and hot tips in fashion and style for the year ahead, taking viewers behind-the-scenes with leading industry figures.

Info@BestMediaInfo.com

Info@BestMediaInfo.com