MTV launches India's first web series, Saturday Night, Alright!

A less trodden genre on the tube, Saturday Night, Alright! depicts the lifestyle of the young and independent urban breed, through the lives of four friends

BestMediaInfo Bureau | Mumbai | November 12, 2013

Friendship, love, relationship, sex and cricket are just some of the things most young adults can relate to. Hitting all the right chords that gets young adults excited, MTV is presenting its first ever web exclusive series that aims to revolutionise fiction shows on the web – 'Saturday Night, Alright!' which premiered yesterday.

A lesser trodden genre on the tube, Saturday Night, Alright! depicts the lifestyle of the young and independent urban breed, through the lives of four friends. Like millions of youngsters their age, the protagonists get together at the end of the working week for drinks and inadvertently end up discussing friendship, love, bosses, relationships, sex, cricket, politics and everything else that matters.

A 12-part series, each episode will be of 10-12 minutes and will cover the friendly banter over the course of one Saturday night. The episodes will be short, crisp and concise to keep the audience interest level intact.

Speaking about this new web series, Aditya Swamy, EVP and Business Head, MTV, said, “Saturday Night, Alright! sits on the rich intersection of content, format and platform. Custom made for the millennial, it is branded content at its effective best. Created exclusively as a web series, this is the beginning of a new trend, and we are happy to be at the centre of the change.”

Adding to this, Ekalavya Bhattacharya, Head – MTV Digital, said, “We mapped that the video content consumption patterns of the urban, digitally active audience have increased substantially over the past few years and we wanted to tap this trend by serving content that this specially tailored for this group. Mix this with some drinks over the flavour of friendship and we hope to be serving you some really cool content. With SNA we foray into the world of web-fiction.”

Through this show, MTV aims to reach out to not only their own fans but also the digital audience of McDowells No. 1 Soda and tap in to their conversations beyond social media posts with entertaining and original content. The content of the show will be hosted and distributed on the MTV India and McDowell's No. 1 Soda's social and digital media assets.

Unnati Sinha, India Marketing Head, United Spirits, commented, “McDowell's No.1 Soda is an icon of friendship and has created numerous golden moments of get-togethers with close friends. Saturday Night, Alright! showcases the world of McDowell's No.1 and connects with young adults through the digital media.”

The show will be extensively promoted through MTV's digital platform which reaches out to over 20 million people.

Info@BestMediaInfo.com

Info@BestMediaInfo.com