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Laqshya Media Group launches Laqshya Connect

Adds a new dimension to its offerings by adding experiential marketing

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BestMediaInfo Bureau
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Laqshya Media Group launches Laqshya Connect

Laqshya Media Group launches Laqshya Connect

Adds a new dimension to its offerings by adding experiential marketing

BestMediaInfo Bureau | Mumbai | October 25, 2013

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Laqshya Media Group has launched an experiential marketing wing – Laqshya Connect. The activation team will complement the OOH advertising campaigns for Laqshya Media Group's various clients. This division will offer the complete range of experiential marketing services including strategic entertainment and events consulting, promotions, retail branding, diligent content planning and scripting, event production, response tracking and reporting.

The Laqshya Media Group will now offer 360 degree solutions to its clients with the addition of Laqshya Connect. The group currently offers strategic OOH advertising campaigns through Laqshya Solutions Division and a wide spectrum of media assets pan-India through the Laqshya Assets Division. With the addition of Laqshya Connect, the group has now expanded the services to activation requirements as well. Going forward the group plans to add advertising and creative verticals to its various services.

Alok Jalan, Managing Director, Laqshya Media Group, said, “At Laqshya we always put our clients first. We explore and identify ways to consolidate the media solutions with in-house expertise and which can be offered at competitive rates. Since experiential marketing often works best in tandem with OOH campaigns, we chose to launch Laqshya Connect to enhance our offerings. We are proud to have a team with expertise in events, entertainment, advertising and activation.”

The Laqshya Connect team will work to create experiences that activate brands, business and consumers through engagement and interaction. With a network across 1,600 cities in India and with associates in the Middle East and Australia, there is no geographical limit for the Laqshya Connect division.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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