Sumit Kumar is new Bata Marketing Head

Kumar was earlier associated with Marks & Spencer India as Marketing Head

BestMediaInfo Bureau | Delhi | September 24, 2013

Sumit Kumar

Bata India has appointed Sumit Kumar as Vice-President, Marketing & Customer Services, with effect from September 2, 2013. Providing a new direction to Bata India's marketing function, Kumar will be responsible for driving growth and expansion of market share.

Kumar was earlier associated with Marks & Spencer India as Marketing Head. He held all the marketing function for the India business comprising external communication & PR, store environment & in-store communication, customer relationship management & customer insight unit.

Kumar said about his new role, “I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding of consumer needs and are relentlessly focused on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey.”

Kumar holds three degrees, including an MBA, and has lived in three countries and worked across 24+. In a career spanning over 16 years, he has worked with market leading companies and has been responsible for formulating and executing business strategies to achieve P&L objectives in sectors like retail, food and hospitality.

Kumar also received the 'Star Youth Achievers Award' in 2013 from Global Youth Marketing Forum for work in youth marketing and featured amongst the top 50 most talented brand builders.

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