Advertisment

Sokrati launches psychographics-based ad platform personaAds

Reduces client experimentation cost by 80%; brings the science of offline shopping to online marketing

author-image
BestMediaInfo Bureau
New Update
Sokrati launches psychographics-based ad platform personaAds

Sokrati launches psychographics-based ad platform personaAds

Reduces client experimentation cost by 80%; brings the science of offline shopping to online marketing

BestMediaInfo Bureau | Delhi | September 25, 2013

publive-imageSokrati has announced the launch of its personaAds advertising and analytics platform that marries user psychographics, creative analytics and product merchandising to reduce an advertiser's experimentation costs by up to 80 per cent.

The personaAds platform brings the science of offline shopping to online advertising by enabling the advertiser to focus on how different online shoppers respond to different variables such as messages, products, brands and prices. This coupled with statistical techniques such as design of experiments helps the advertiser experiment across all these variables at a fraction of the cost. personaAds automatically identifies relevant and custom audience personas for the advertisers' business, generates ads based on product SKU level feeds, and identifies what creative elements drive the most ROI.

Sokrati personaAds' most unique proposition is that it transforms dozens of complicated targeting options into customisable and identifiable personas specific to the needs of the advertiser across online advertising channels.

Rahul Kulkarni, Chief Product Officer, Sokrati, said, “We see that the next evolution in ad technology is to move away from draconian user-demographics based targeting to a more sophisticated user psychographics and predictive intent based targeting. Instead of thinking in terms of , we build a persona of . By customising the ad creative based on what appeals to the target persona, we ensure that the right message reaches the right audience, driving better conversions.”

Ashish Mehta, CEO of Sokrati, added, “We are really excited with the results we've seen with this innovation in marketing technology. Our social spends have been growing at over 300 per cent and we look forward to taking this approach of psychographic-based advertising to advertisers across the globe.”

Most agencies and platforms provide traditional reporting at campaign and ad level metrics. With Sokrati's new platform, the reporting and analytics become extremely powerful and actionable for the advertisers. The advertiser can pivot the reports by personas, products, brands, pricing and messaging. This enables quick, informed decision-making and helps the advertiser stay in tune with business and market dynamics, e.g., advertisers can now increase spends on individual images that are doing well or decrease spends on specific brand that is not meeting the ROI targets – all with a single click.

Sokrati personaAds includes Ad Factory that helps create thousands of fine-grained product SKU level ads based on smart templates and data from the advertiser's product feed. The product feed could be in various formats including RSS, XML, spreadsheet or even the Magento ecommerce platform.

Sokrati personaAds is now available as a part of a closed-door beta program with select advertisers and agencies. Want to know what personas would work for your advertising campaigns? Sign up for a FREE Sokrati Audit here - http://social.sokrati.com/?param=freeAudit

Sokrati is a leading digital marketing and analytics company and Google's largest preferred partner in India. Led by ex-Amazonians and ex-Googlers, Sokrati has built proprietary algorithms to manage performance-driven marketing spends on paid search, and social and display networks. Sokrati drives over 12 million monthly visits to advertisers by managing more than 100 million active ad entities on a real-time basis.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment