The new Langoor will also be one of the world’s pure play creative technologists. Creative technologists are redefining the world of conventional advertising and marketing
BestMediaInfo Bureau | Delhi | September 25, 2013
Langoor, a digital agency, and The Brood, a MarCom agency, have announced the merger of both companies to form one of Bangalore’s largest integrated creative hotspots. The joint venture will operate under the Langoor brand.
A team strength of 75 and counting and a combined client kitty of 50 plus and a stalwart lineup of top-notch talent make this a winning combination. The new Langoor will also be one of the world’s pure play creative technologists. Creative technologists are redefining the world of conventional advertising and marketing. Given today’s needs for agencies to understand clients across various platforms, Langoor is now in a unique position to truly service them in an extensive way.
Ruchir Punjabi, Founder & Chair of Langoor, said, “This alignment is a perfect synergy of our core beliefs, values and creative thought processes. The unconventional approach of Langoor in digital world and the keen consumer insight and creative capabilities brought in by The Brood will make this a winning blend and will enhance our professional abilities. We complement each other’s talents and strengthen the already existing core of both companies, that is, of delivering effective communication that makes a difference for our clients. This merger will strengthen our presence in India/Australia and lay the platform to set new milestones in the industry.”
Kishore Karumbaiah, Chief Creative Officer and Partner, said, “Our DNAs have combined beautifully via this merger to bring about a new entity to create fantastic work for our clients. In the current world, advertising is still very narrow – the made-to-order TVCs, print, radio, hoardings, etc., and occasionally digital is thrown in as a bonus offering, and most often it’s handled by a sister concern! At Langoor we have it all under one roof and simplified. We believe digital or otherwise stems from an idea. We know that each of us are wired differently, hence we love to keep our ideas real. Ideas that connect with people and their behaviour, that’s exactly what we want to achieve every time we get down to creating. It is a tough task, and that’s what makes us real.”
Langoor is based out of Australia and Bangalore and is currently a leading force in integrated creative services and products agency. Excellent visual design, content excellence, campaigns with real impact has always won them client accolades in the online world. Added to this will now be The Brood’s expertise from all across the marketing communication spectrum. With top talent like Venugopal Ganganna, Girisha Gowda alongwith Ruchir Punjabi and Kishore Karumbaiah, this promises to be a company to watch out for.
Driven by the opportunities emerging in the digital market space in India, the new entity will provide integrated communication solutions to the clients in both the on-ground and online space.