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FoxyMoron bags digital marketing duties of Celkon Mobiles

The mandate includes independent management of the mobile brand's presence on social media platforms

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BestMediaInfo Bureau
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FoxyMoron bags digital marketing duties of Celkon Mobiles

FoxyMoron bags digital marketing duties of Celkon Mobiles

The mandate includes independent management of the mobile brand's presence on social media platforms

BestMediaInfo Bureau | Mumbai | September 17, 2013

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A pioneer in mobile phone solutions and wireless technologies, Celkon has assigned its digital marketing duties to FoxyMoron, an independent digital ideas and media solutions agency. The account will be handled by the recently opened NCR branch of FoxyMoron. The mandate includes independent management of the mobile brand's presence on social media platforms including Facebook and Twitter.

Currently, Celkon caters to the growing sophisticated needs of mobile users across the world by creating a new generation of mobile phones that is quality personified, loaded with user-oriented features and powered by the latest mobile technology.

In the recent past, Celkon Mobiles has concentrated its marketing efforts towards sponsoring cricket tournaments. With the shift to the digital platform, FoxyMoron conceptualised and recently executed the 'Campus-O-Logy' campaign, aimed at encouraging young college going students to enjoy their time on campus with the newly launched Campus Series smartphones A20, A60, A63. Fans are in for a treat with fun conversations and posts such as Campus Memes, Campus Tips, Campus Pedia. Basically, anything and everything to ensure a memorable campus experience. This campaign has been tailored specifically to the ever expanding and dynamic young users of the digital space.

Pradeep Yerraguntla, Head Digital Management, Celkon, said, 'We are happy to associate ourselves with FoxyMoron to drive all our digital communications objectives. The young, dynamic team brings extensive digital expertise that will help us meet our business needs. At the core of our marketing strategies is the need for a detailed strategic and creative alliance to take Celkon Mobiles, the brand forward to the highest level.”

Akshay Gurnani, Business Head - North, FoxyMoron, said, 'This is a great opportunity for us to work with a brand that has a strong foothold in the mobile phones industry. The mobile range on offer by Celkon is a perfect combination of fashion and purpose. Our aim will be to leverage their innovative products to build conversations with young consumers as they enjoy experimenting with exciting innovative technology products. The Campus-O-Logy campaign will look to convert regular mobile users to evangelists of the Campus series by Celkon Mobile.”

The win adds to the growing list of clients handled by FoxyMoron which includes the L'Oreal India Group (Maybelline New York, Garnier, L'Oreal Paris, Kerastase), AXN India, McVitie's India, Castrol India, Rajasthan Royals, SAB Miller (Foster's, Miller High Life, Knock Out), WWM Group (Femina, BBC Good Homes) and FCUK among others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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