Discovery Kids launches in Sri Lanka

The kids' channel went on air in the island nation on August 30 on SLT PEO TV

BestMediaInfo Bureau | Delhi | September 3, 2013

Discovery Networks Asia-Pacific (South Asia) has announced the launch of its eighth channel, Discovery Kids, in Sri Lanka.  The 24-hour kids' channel has gone on air in the island nation from August 30, 2013 on SLT PEO TV.

Discovery Kids seeks to entertain and educate children with content that sparks their curiosity and helps to develop their cognitive, social, emotional and personal skills, bringing families together by promoting co-viewing with parents. The target audience for Discovery Kids comprises children in the 4-14 years age group and their parents.

Discovery Kids has planned a robust pipeline of pathbreaking programming that includes international and India themed series. Committed to offering a comprehensive viewing experience and cater to diverse demands of kids in Sri Lanka, Discovery Kids' programming formats include highest quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science.

Rahul Johri, Senior VP and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia said, “A unique network in the kids' genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity with stimulating and imaginative programming. The network will ignite viewers' imagination through its compelling and differentiated content.”

Johri added, “Sri Lanka is one of our key priority markets and we will continue to expand our footprint in the country.”

Malraj Balapitiya, Chief Executive Officer of SLT PEO TV, said, “Discovery Networks' channels enjoy immense affinity amongst viewers in Sri Lanka. Discovery Kids is a unique channel that promises to satisfy the curiosity of children in a fun and entertaining way. We believe the audience will express their demand for such distinct television networks and we are proud to be the first to launch this channel in Sri Lanka to deliver the best infotainment for our children.”

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