comScore releases report on digital trends in India

India boasts world's second fastest growing online population with 31% Y-o-Y growth, 6x the rate of global internet population growth

BestMediaInfo | Delhi | August 27, 2013

comScore, Inc., a leader in measuring the digital world, has released the 2013 India Digital Future in Focus report.

The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information.

Key insights from the 2013 India Digital Future in Focus report include:

• At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the U.S.
• With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
• Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.
• The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets.
• 54 million internet users in India watched online videos on their computer, representing a 27-percent increase over the past year.

Click here to download the full report.

Info@BestMediaInfo.com

Info@BestMediaInfo.com