Apptarix releases social TV network 'TeleTango'

Available now in Android, TeleTango is a social network and a TV companion targeted to young smartphone users

BestMediaInfo Bureau | Delhi | August 21, 2013

Apptarix, a Bangalore based startup has just launched TeleTango, an exciting Social TV Network for Indian Television.With TeleTango, TV viewers cancheck what their friends are watching or what's hot on TV, join friends in a showfor a group chat,post opinion in Facebook and Twitter and interact with the program through opinion polls, voting and commentary in sync with the program. TeleTango also provides an innovative digital Ad platformwhere the TV viewers are pushed with interactive and gamified digital Ads in sync with the TV Ads. These Ads promise to increase the audience engagement and brand recall quite significantly.

“Both TV and digital Ads are becoming increasingly inefficient for the advertisers. With TeleTango Ad platform, we are poised to disrupt this space.  Instead of flipping TV channels and hurrying to close the pop ups in the Internet, our audience will actually bewaiting forthe Ads to play a game and beat their buddies at that.” said Adrish Bera, the Co-Founder and CEO of Apptarix.

TeleTango is now available on the Android App store and will soon be available on other mobile and desktop platforms.

Team TeleTango

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