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SMG Convonix wins Asian Paints' SEO mandate

SMG Convonix will provide search engine optimisation and analytics consulting to Asian Paints to help increase its brand visibility, website traffic, and optimise business through online channels

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SMG Convonix becomes Google Analytics Certified Partner

SMG Convonix wins Asian Paints' SEO mandate

SMG Convonix will provide search engine optimisation and analytics consulting to Asian Paints to help increase its brand visibility, website traffic, and optimise business through online channels

BestMediaInfo Bureau | Delhi | July 19, 2013

publive-imageSMG Convonix has announced a partnership with Asian Paints, India's largest paint company. SMG Convonix is the digital arm of Starcom Mediavest Group and offers complete digital strategy solutions and web analytics. SMG Convonix will provide Search Engine Optimisation and analytics consulting to Asian Paints to help increase its brand visibility, website traffic, and optimise business through online channels.

“We were pleasantly surprised that in the pitch Convonix not only demonstrated a fairly insightful understanding of our business, but they also gave us a good understanding of what our consumers are doing online and how we could ensure our web-site becomes the default paint and décor related destination,” said Amit Syngle, President - Sales, Marketing & Technology - Decorative Business Unit, Asian Paints. “The analytical approach that Convonix brings to the table is unique but easy to implement, and we expect to see results from day one.”

"We are very excited about beginning this new partnership with an industry leader such as Asian Paints," said Pallav Jain, COO of SMG Convonix. "Our unique approach in marrying search with analytics helps us offer dynamic solutions to clients addressing their specific marketing requirements and keeping them ahead of the curve in this rapidly changing digital marketing space. We look forward to enhancing their brand on the web and bringing them more visibility.  We visualize a growth in new customers and more business through their online channels, while we demonstrate what we are best known for – cutting-edge digital marketing consulting and servicing."

Malli CR, CEO, SMG India, commented, “With the expertise that Convonix brings, SMG India is a very strong multi-functional media, digital and analytics agency. The integration which we can now bring to our campaigns expands our businessscape threefold. This aligns perfectly with our consistent endeavors to bring alive the human experience of brands across mediums.”

Asian Paints is India's largest and Asia's third largest paint company and ranked among the top ten decorative coatings companies in the world with a turnover of Rs 96.32 billion. Asian Paints along with its subsidiaries has operations in 17 countries across the world with 24 paint manufacturing facilities, servicing consumers in 65 countries through Berger International, SCIB Paints – Egypt, Asian Paints, Apco Coatings and Taubmans.

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