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Reebok signs John Abraham as brand ambassador

Reebok goes all out to reinforce youth fitness proposition; plans campaign with Abraham soon

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BestMediaInfo Bureau
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Reebok signs John Abraham as brand ambassador

Reebok signs John Abraham as brand ambassador

Reebok goes all out to reinforce youth fitness proposition; plans campaign with Abraham soon

BestMediaInfo Bureau | Delhi | July 23, 2013

publive-image John Abraham and Erick Haskell at the Reebok Partners Trademeet

Global fitness brand Reebok has signed up Bollywood star and fitness role model John Abraham as its new brand ambassador. Abraham is a strong personification of Reebok's brand identity and exemplifies the same values that are attached with the brand. Known to push the limits when it comes to fitness, Abraham will be best placed to understand and connect with fitness enthusiasts. A veteran in different fitness forms right from CrossFit to marathon running, Abraham's amazing passion and commitment to fitness makes him a natural fit for brand Reebok.

Reebok, the first sports and fitness brand in India to sign on a male Bollywood actor, has sharpened its positioning as a brand that will offer a complete fitness experience to consumers. From specialised products across all fitness categories to the revolutionary retail destination called Fit Hub, Reebok is set to redefine how consumers perceive fitness and make it more accessible.

The brand is all set to launch a novel festival season campaign with John Abraham for their running and training gear which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle. The association with Abraham is yet another marketing initiative that Reebok has unleashed to drive home the core differentiators of the brand and its global fitness positioning.

Erick Haskell, Managing Director, Adidas Group India, said, “Reebok has solid plans in the fitness sphere and we want to give our consumers a never before fitness experience at every touch point. John Abraham is the perfect embodiment of our fitness philosophy, we are very excited to partner with him and together take our commitment to fitness to the next level. He has inspired the youth of this country to inculcate fitness as a part of their lifestyle and we want to further accelerate the same through our association with him, our exceptional product offering, multiple retail touch points and innovative marketing.”

John Abraham said, “Reebok has a strong heritage in fitness and so do I, so I was thrilled when they approached me to represent them in this new endeavour. I am really looking forward to this association and hope to build a positive momentum for the brand. In the case of Reebok, I am proud to say that I will not just be a brand ambassador but that I will embody the very spirit of this association.”

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