ET NOW launches its new brand campaign

The multi-media and multi-city campaign reinforces the channel's positioning, 'Now is the time and ET NOW is the channel'

BestMediaInfo Bureau | Mumbai | July 16, 2013

ET NOW has launched a new brand campaign themed 'NOW IS THE TIME AND ET NOW IS THE CHANNEL'. The channel is dominating the English Business News genre for the last 36 weeks and through this campaign it appeals the viewers to make the most of the opportunities that the markets present. With maximum stock recommendations, market moving stories ahead of others, in depth analysis, views and perspectives from India's biggest market voices and best from India Inc., ET NOW provides you with the knowledge  to make the most of it NOW.

On the launch of the campaign, Avinash Kaul, CEO of ET NOW, TIMES NOW and zoOm said, “In a short span of four years, ET NOW has not just broken the monopoly of a 13 year old incumbent but also shaped its place as the leader in the Business News category. With the launch of this brand campaign we are aiming to give a clear message to every single viewer and advertiser that to maximise their opportunities, there is no better time than NOW and no channel but ET NOW as the definitive choice”.

The brand campaign kicked off on Monday, July 15, 2013 and will be spread across different mediums like promos on TV, Print, Online, social media, Digital OOH {Mumbai – Delhi – Ahmedabad – Kolkata – Chennai & Bangalore}, Radio{Delhi, Mumbai, Ahmedabad, Bangalore, Kolkata and Pune} and B2B till 15th August. The campaign will revolve around the message that if you have to maximize wealth, leverage opportunities, get in-depth views and analysis from the who's who of India Inc. and make every trading profitable, there is no better time than NOW and no other channel than ET NOW.

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