Apno ki Madad, IBN7 ki Muhim

IBN7's initiative to support Uttarakhand victims

July 4, 2013:

In the wake of the recent catastrophe in Uttarakhand where flashfloods and landslides left thousands dead and missing, people are now facing acute shortage of food and are deprived of basic necessities such as clothes, medicines, blankets and tarpaulin sheets for shelter.

IBN7, India's preferred Hindi news channel, has come up with 'Apno ki Madad, IBN7 ki Muhim', an initiative to help the people in distraught, in Uttrakhand. As part of this initiative, IBN7 asked viewers to donate basic necessities apart from cash which would be useful for the stranded people. On June 22 and 23 IBN7 collected relief material at five places -- Patel Nagar, Chandni Chowk, AIIMS, Hansraj College & Noida. In just two days, relief material worth over two crores was collected for the cause. Over 5,000 people contributed more than 350 tonnes of relief material which were loaded onto 40 trucks and dispatched to Uttarakhand.

To ensure minute by minute coverage of the catastrophe, ten senior journalists from the channel were present at key locations, covering from ground zero. IBN7 invited viewers to come to the bureau offices in various parts of the country and record their messages, which were later aired on the channel. Also, IBN7 has constantly been showcasing pictures of people who're missing in Uttrakhand, of which 2,600 have been aired till date.

With this initiative, IBN7 has once again proved the connect it shares with the citizens of India.

Sanjeev Paliwal, Executive Editor, IBN7 said, “After the flash floods and landslides took a heavy toll on life and infrastructure, IBN7 has made an attempt to reach out to those in need.Through this initiative we urge others too to come out in big numbers and help the people affected by the tragedy in Uttarakand.”

Dilip Venkatraman, Chief Executive Officer, IBN Network said, “With more than thousands of people losing life, home and livelihood, the disaster in Uttarakhand has been a heart-wrenching calamity. We at IBN7 have made an effort to help all those stranded people and provide them with the basic necessities for a living. Through this initiative, we have attempted to give our viewers maximum and steadfast coverage making them aware of the tragedy and urging them to step forward and help.”

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