NGC plans sensitization campaign about medical emergencies

The initiative, in association with Medanta, will culminate in a TV series, 'Emergency Room', next month. Actor Irrfan Khan will feature in the films

BestMediaInfo Bureau | Delhi | June 27, 2013

Are we really prepared to face critical, life threatening situations and ensure that we play our part that could help save a life? Recognizing the need to sensitize people and making them emergency-ready, National Geographic Channel, in association with Medanta Hospital, is launching the 'Be Emergency Ready!' initiative. Supporting the social campaign would be National Award winning actor Irrfan Khan. He would reinforce the urgency and necessity of being emergency sensitive and urge people to do their bit during difficult situations.

The campaign will kick-start with TV films featuring Irrfan Khan where he talks about the three important aspects of handling emergencies – Knowledge, Value of Time and Action – that can result in saving precious lives. It will then move on-ground with special emergency workshops designed by Medanta doctors across corporate houses in Mumbai and Delhi. Engaging with the tech-savvy online audience, the campaign will encourage people to share their inspirational stories relating to emergency situations.

Elaborating on the campaign, Debarpita Banerjee, VP - Marketing, NGC and Fox International Channels, said, “For the first time in India, cameras have gone inside a multi-specialty emergency room. While Medanta allows NGC to show what all goes into saving lives once inside the Emergency Room (ER), almost every expert agrees that a lot needs to be done to sensitize people before a case enters the ER. Half the battle is won if people know how to deal with heart attacks, road accident victims, burns and trauma cases. This campaign is an effort to shake apathy, spread awareness and equip people with the know-how when it comes to medical emergencies.”

Talking about his association with Nat Geo's 'Be Emergency Ready' campaign, Irrfan Khan said, “There is a certain negligence and dehumanization that plagues society today. I am glad that a credible entity like National Geographic Channel has come forth to take forward this cause. I am happy and proud to be a part of this campaign and will do my bit in educating audiences. It will also be insightful for the viewers to watch the show 'Emergency Room' and recognize real-life tensions and how it affects those who are dealing with it.”

Dr Naresh Trehan, Chairman and Managing Director, Medanta, commented, “'Be Emergency Ready!' is an effort to allay the deep fear in people's mind for those who are confronted with serious injuries. The main aim is to showcase that lending help at appropriate emergency call can reverse the tragedy. Our vision is to communicate the need for a dedicated and efficient team in order to deliver care of the highest quality to the victim.”

Spanning across on-ground and on-line mediums, the campaign culminates in a TV series – 'Emergency Room' – on National Geographic Channel that will showcase the realities that unfold within the four walls of an emergency ward of a hospital. To become a part of this change, log on to www.facebook.com/BeEmergencyReady, and share your story or learn how to be emergency ready.

Info@BestMediaInfo.com

Info@BestMediaInfo.com