Comedy Central leads Indian charge at PromaxBDA Global Awards

Bags a total of 13 medals including 7 Gold, 1 Bronze and 5 Silver across various categories

BestMediaIfno Bureau | Delhi | June 21, 2013

Comedy Central India took home 13 awards at the prestigious PromaxBDA World Awards 2013 that was held last evening at Los Angeles. The channel swept the board with a final tally of 7 Gold, 1 Bronze and 5 Silver awards in categories such as General Channel Image Spot, Comedy Program Spot, Entertainment Program Campaign, Funniest Promo, Copywriting amongst many others. Comedy Central was the only channel from India to receive 17 nominations at the most prominent awards function in the broadcast media industry.

Last year, the channel had received many accolades by sweeping 8 awards at Promax Singapore 2012 and 8 awards at Promax India 2013. These awards have eminent members of the industry as part of the jury panel and getting applauded by them is a matter of great pride and honour for a channel that has just borne the seeds of laughing it off for its audience.

Ferzad Palia

Commenting on the success, Ferzad Palia, Sr. Vice-President and General Manager – English Entertainment, Viacom18, said, “Creativity is at the core of everything we do. The recognition by the creative committee is motivating and reflects our efforts of remaining true to our commitment. We hope to keep up with the quality of entertainment by bringing in innovative & humorous content that makes people laugh.  We wish to thank everyone for their continued love and support.”

The PromaxBDA Awards recognise the passion engaged in the marketing of television and video content on all platforms – on-air promotion, branding, advertising, amongst many other creative fields. These awards stand for excellence in media marketing and speak to every part of the business from promotion and design to branding and interactive.

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