Razorfish ropes in Taproot's Manan Mehta for India launch

Mehta was Managing Partner and a founding member of Taproot India. His mandate is to introduce Razorfish in India and put together an A-team

BestMediaInfo Bureau | Delhi | May 14, 2013

Manan Mehta

Razorfish, the world's leading technology-led digital company, announced the appointment of Manan Mehta as Head of Business – India and Senior Vice-President. Mehta moves from Taproot India where he was Managing Partner and a founding member. Razorfish will be Mumbai based and will work with clients across the India region. Manan's mandate will be to introduce and establish Razorfish in India and put together an A-team.

Speaking on his appointment, Mehta said, “The opportunity to impact clients' businesses by combining cutting-edge technology with creativity has compelled me to take up this assignment with Razorfish. In India, businesses have started acknowledging the active role that digital and technology can play in building their brands, and are gearing up to embrace this new world order. In fact, there are organisations that have started institutionalising social thinking across departments. I have always admired Razorfish's work, and today I am really excited to be part of the team.”

Kanika Mathur, Managing Director, Razorfish, said, “Manan is an enterprising young professional with solid fundamentals about business and brands. His experience in the field of advertising and communications will be a huge asset for Razorfish in providing focus and driving growth for us in India.”

Publicis had earlier announced the entry of the Razorfish brand in India with the acquisition of Neev Technologies which would now operate as Razorfish Neev. Saurabh Chandra, CEO, Razorfish Neev, said, “Manan spearheading Razorfish's India business focus is going to be a great asset for us. His understanding of what brands want and need to succeed in India is superlative. Together with Razorfish Neev's technical strengths this is a winning combination.”

Mehta has worked with Brand David (then RMG DAVID) in Delhi and Mumbai. Then he moved to Leo Burnett, Mumbai. While at Leo Burnett apart from handling key brands as Brand Partner, he was also assigned additional responsibilities of Leo Entertainment as Business Head and Arc Worldwide as Retail Director. From Leo Burnett he moved to set up Taproot India as a founding member.

He has worked on numerous brands across various categories such as Pepsi, Mountain Dew and 7UP from the PepsiCo stable; Coke, Thums Up, Minute Maid and Maaza from Coca-Cola India; Airtel; Set Wet Hair & Care; Tata Capital; Myntra.com; publication brands such as The Times of India, Mumbai Mirror, GQ, Conde Nast; financial brands like Reliance Mutual Fund and Reliance Capital; Sony Entertainment Television; Reliance Mobile; Cox & Kings; and LG.

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