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Publicis Capital wins Subway business

The account is estimated at Rs 25-35 crore and the final round of the pitch included McCann, Dentsu, Rediffusion and Saatchi

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Publicis Capital wins Subway business

The account is estimated at Rs 25-35 crore and the final round of the pitch included McCann, Dentsu, Rediffusion and Saatchi

BestMediaInfo Bureau | Delhi | April 2, 2013

publive-imageIn a high profile pitch last month, Subway had shortlisted Publicis, McCann, Dentsu, Rediffusion and Saatchi for the final round. Publicis Capital won the final round and was awarded the business which is in the range of Rs 25-35 crore.

Sanjiv Pande, Marketing Manager, Subway, said, "Over the course of past few meetings, Publicis team has demonstrated a good understanding of the Subway brand personality and business strategy. In the current competitive scenario, creating a differentiation within it's category is the need of the hour for the brand, where we see Publicis working in close partnership with us to help achieve the business and brand objectives."

publive-image Hemant Misra

Hemant Misra, CEO, Publicis Capital, commented, “We are delighted to partner Subway in the furious pace of growth set by them. Since our first meeting there was a chemistry that worked for everybody in the room. There was a sincerity of purpose and a straightforward way of working that inspired us."

Subway Systems India opened its first restaurant in 2001 in New Delhi and has swiftly grown to 330 operating restaurants in 65 cities across India.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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