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GEC Watch: Sony & SAB grow as top 3 channels remain unmoved

Sony's new show Chanchan opens at an average ratings of 1.4 TVR in Week 13 of TAM 2013

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GEC Watch: Sony slips to No. 6 for the first time

GEC Watch: Sony & SAB grow as top 3 channels remain unmoved

Sony's new show Chanchan opens at an average ratings of 1.4 TVR in Week 13 of TAM 2013

BestMediaInfo Bureau | Delhi | April 4, 2013

publive-imageWeek 13 (March 24 - 30) of TAM 2013 has brought no change in the GRPs of the top three Hindi general entertainment channels – Star Plus, Zee TV and Colors. Sony and SAB have registered significant jump this week while Life OK remains at No. 6.

According to viewership data sourced from TAM subscribers for the CS 4+, HSM markets, Sony's new show Chanchan has opened at an average ratings of 1.4 TVR. The premiere of Aamir Khan starrer 'Talaash' fetched 2.3 TVR for Sony.

The week also saw special Holi programming on GECs. Zee TV's SSLK Holi event fetched 3.5 TVR and SAB's Holi special programming fetched 3.1 TVR. Among events, Star Guild Awards on Star Plus garnered 3.7 TVR for the main event while Femina Miss India on Colors fetched 0.8 TVR.

The fiction shows have disappointed Star Plus this week but the Star Guild Awards helped the channel to sustain the ratings. The channel has not moved from last week's GRPs and recorded 291 GRPs this week (last week 291).

Zee TV held eyeballs this week and recorded 207 GRPs (last week 207).

Colors' fiction shows have fetched lowest ratings in the recent times but the channel managed to sustain on the last week's GRPs on the back of special programming and event shows. Colors garnered 191 GRPs this week (last week 192).

Movie premiere and the launch of new show 'Chanchan' have pushed Sony Entertainment Television up by 20 points. It has fetched 175 GRPs this week (last week 155).

SAB TV took a leap of 17 points riding on special Holi programming. The channel is now at 159 GRPs (last week 142).

Life OK has recorded 119 GRPs this week (last week 128).

Star Utsav garnered 51 GRPs (last week 54).

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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