Social media users in Urban India at 62 mn in Dec '12

34 per cent are from the top 8 metros while 35 per cent are from small towns of population up to 5 lakh

BestMediaInfo Bureau | Delhi | March 18, 2013

The number of social media users in Urban India reached 62 million by December 2012, and it is forecast to reach 66 million by June 2013, according to a report on 'Social Media in India' by the Internet and Mobile Association of India (IAMAI) and IMRB. According to the report, about 74 per cent of all active Internet users in Urban India use social media.

The report also finds that of the social media users, 34 per cent are from the top 8 metros while 35 per cent of the total users are from small towns of population up to 5 lakh.

The report further finds that the highest proportion of social media usage was observed among the demographic segments of “Young Men” and “College Going Students”, with 84 per cent and 82 per cent penetration levels, respectively.

Social media usage is also fast catching up with mobile internet users. According to the report, 77 per cent of the users use mobile for social media. Email, social media, search, app store and chat/IM are used every day by those accessing internet through mobile.

Info@BestMediaInfo.com

Info@BestMediaInfo.com