GroupM launches Y-Co to leverage talent of youth

The 14 individuals nominated to Y-Co are star performers in their 20s and the initiative is aimed at helping GroupM India drive its strategic agenda forward with youthful ideas

BestMediaInfo Bureau | Delhi | March 19, 2013

GroupM has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives. Last week the agency network nominated a committee of 14 individuals from across all its agencies and specialist units to a youth executive committee called Y-Co. All the individuals nominated to Y-Co are star performers in their 20s. They are social actors with skills and capacities to bring about constructive resolutions to their own problems.

Y-Co is aimed at helping GroupM India drive its strategic agenda forward with creative, youthful ideas and initiatives; it will complement the Executive Committee (senior leadership team) and work like a mini EXCO.

GroupM South Asia CEO CVL Srinivas said, “In a dynamic and digitally charged industry like ours, the youngsters have a much better grip of what's going on. We felt it was time we gave them a platform for full and effective participation in decision making. Implicit in this commitment is an acknowledgement that young people are part of the solution and catalysts of change."

Talent Head of GroupM Sonali Vaidya said, "We have a great talent pool of high performers amongst our younger staff. We plan to give them all a chance to be a part of Y-Co by rotating membership. We hope to build a better connect between the seniors and juniors of the organisation through this initiative."

Naina Shewakramani, one of the nominated Y-Co members, said, “I feel empowered that my ideas for making GroupM a better place might now be actualised. I feel fortunate that I was nominated. This opportunity also gives me assurance that I am on the right path of choosing a career with GroupM.”

Y-Co was formally launched by Dominic Proctor, President, GroupM Global, during his recent visit to India. GroupM has launched several innovative initiatives in the talent space in the past. GroupM's training programme Aspire, launched many years ago, has evolved into a best in class product. GroupM India was awarded the 2nd Best Employer Brand of India for 2012 at Employer Branding Awards.

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