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Scarecrow wins creative mandate for Zee Khana Khazana

The win came on the heels of a systematic pitch process involving the top agencies

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Scarecrow wins creative mandate for Zee Khana Khazana

The win came on the heels of a systematic pitch process involving the top agencies

BestMediaInfo Bureau | Delhi | February 15, 2013

publive-imageZee Entertainment has appointed Scarecrow Communications as the creative agency for its food channel, Khana Khazana. The account will be handled out of Scarecrow's Mumbai office. The win came on the heels of a systematic pitch process involving the top agencies. A Zee Khana Khazana official has confirmed the development.

Zee Khana Khazana is all set to build on its legacy as a pioneering food channel with a slew of exciting and original new shows, targeting Sec AB housewives.

The new campaign for Zee Khana Khazana is based on a powerful insight and will serve as a platform to showcase the exciting line-up of new shows, thereby continuing the tradition of creating people-centric content by the Zee family which is appreciated across genres.

Raghu Bhat, Founder Director, Scarecrow Communications, said, “We are thrilled to partner Zee in this new journey of capturing Indian stomachs and eventually their hearts.”

Joy Sengupta, Founder Director, Scarecrow Communications, added, "Our association with the Zee group is not new. But it's highly satisfying to bag one more prestigious mandate from the pioneers of the Indian TV entertainment space.”

Manish Bhatt, Founder Director, Scarecrow Communications, commented, “Zee is Indian by heart, Indian by nature and Indian by actions. We hope to use our instinct and knowledge of the Indian pulse to create a distinct positioning for Khana Khazana.”

With fully functional offices in Mumbai and Delhi, Scarecrow is one of the fastest growing advertising agencies with brands such as Danone Narang, Reliance Digital, Anchor Panasonic, Future Capital, Emami, Religare, Eristoff, Kohinoor McCormick, Viacom 18, Quikr, Rupa and DLF in its portfolio. Recently, Scarecrow started its full-fledged design outfit, Scarecrow Designs.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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