Movies OK introduces Ek Din Premieres Teen

Ek Din Premieres Teen will entertain viewers with 3 back-to-back premieres on Feb 9

February 6, 2013:

After its unmatched 7 Days 7 Premieres, Movies OK is back to entertain the family viewers with yet another pioneering initiative on Indian television – Ek Din Premieres Teen. First time in the history of Indian television, a Hindi movie channel will telecast three back-to-back premieres on Saturday, 9th February 2013; 4.15 pm onwards.

10ml love featuring talented actors Tisca Chopra, Rajat Kapoor, Koel Purie, Purab Kohli and Tara Sharma will kick start the special stunt on the channel followed by action packed Chakradhaar in the evening and the widely acclaimed Makkhi on prime time. Viewers will have their pick from the latest on TV in terms of romance, action and comedy back to back on one single day only on Movies OK.

On this occasion, Hemal Jhaveri, EVP and General Manager of Movies OK said, “We received a phenomenal response from audiences as well as our trade partners for our 7 Days 7 Premieres stunt. Ek Din Premieres Teen is yet another unique initiative from our channel to create an opportunity for the entire family to bond over premieres on Movies OK.”

Commenting further on the initiative, he said, “From our movie promos to content packaging, we have always attempted to offer unique experiences to our viewers. With television premieres garnering so much attention today, it is essential to experiment with our content andEk Din Premieres Teen, is an endeavor in that direction.”

Ek Din Premieres Teen will be promoted across the Star Network besides other mediums like Press, Outdoor, Digital and Cinema in key markets.

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