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Aamby Valley City promotes skydiving event on OOH

Milestone Brandcom converts billboards and kiosks into parachutes showing skydivers landing and soaring with 3D like cutouts in motion

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Aamby Valley City promotes skydiving event on OOH

Milestone Brandcom converts billboards and kiosks into parachutes showing skydivers landing and soaring with 3D like cutouts in motion

BestMediaInfo Bureau | Mumbai | January 8, 2013

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Adventure in India has a new address as Aamby Valley City launches for the first time in India a nine-week-long skydiving event. The project will give adventure enthusiasts an exclusive opportunity to skydive with an internationally acclaimed crew from Spain. To give a glimpse of this spectacular adventure, Milestone Brandcom has brought the thrill of skydiving into the OOH medium with some disruptive executions.

The communication carried electrifying visuals of divers free-falling with the tagline 'If sky is the limit, here's the chance to touch it'. Billboards and kiosks located on key stretches and junctions were converted into parachutes where one witnessed skydivers landing and soaring on billboards with 3D like cutouts in motion. These were implemented across various media formats such as billboards, gantries and kiosks at key locations in Mumbai to connect with the TG and create additional hype around the experience.

Vivek Kumar, CEO Aamby Valley City and Hotel Sahara Star, said, “The brand Aamby Valley City is synonymous with luxury and we aim to constantly provide our customers with unique and exclusive offerings. At Aamby Valley City we offer high quality recreational and leisure facilities to our customers and through this skydiving event we are proud to present yet another thrilling experience that adventure lovers can cherish. The communication objective for the out-of-home campaign was to create hype and grab as many eyeballs as possible thereby luring the TG to Aamby Valley to experience this exciting event. Milestone executed an assortment of innovations to distinguish the campaign amidst the clutter in the OOH space.”

“It was a great opportunity to work on such an exhilarating brief from Aamby Valley. Team Milestone worked and executed multiple innovative ideas to give the adventure seeking audience a glimpse into this spectacular event, with the scale and magnitude of OOH to best suit the proposition of going beyond the limit and touching the sky,” said Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom.

The skydiving event at Aamby Valley City which took off on December 15, 2012 will run till February 16, 2013. The campaign took off in the last week of December.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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