Social Wavelength bags social media duties of Tata Housing Development Company

Wins the business after a-multi agency pitch and evaluation

BestMediaInfo Bureau | Mumbai | December 3, 2012

Tata Housing Development Company (THDC), India's premier real estate company has awarded it's social media duties post a multi agency pitch and evaluation, to Social Wavelength, India's leading, social media agency.

Tata Housing's foray into social media is part of the brand's overall strategy to leverage the digital media to be more accessible to consumers across the Indian markets. Tata Housing, India's fastest growing real estate development company has planned a 360 degree communications perspective that involves building pages on social networks, mobile apps and other social utilities. The sole objective being leveraging social media to increase share of voice to enhance consumer connect.

Said  Rajeeb Kumar Dash, Head – Marketing Services, "Our customers are spread across the country and they continuously look for opportunities to experience our enhanced living spaces. Social media will help us connect with these prospective customers, understand the audience more closely and enable us offer more relevant premium real estate property solutions. Social Wavelength's approach and suggestions matched our objectives very closely. With Social Wavelength's strength, expertise and experience, we are sure they will help us listen to the customer's mind and also connect with them effectively.”

Speaking on the occasion, an elated Hareesh Tibrewala, Joint CEO, Social Wavelength  said, "We are delighted to be working with Tata Housing, India's leading premium real-estate company under Tata group, which has build a strong brand reputation both in India as well as abroad. We believe Tata Housing's social media presence will help set the nation's real estate agenda of promoting premium lifestyle”.

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