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MindShift Interactive scores on social media for Homeshop 18, Samsung Galaxy S III

Campaign engages 10,60,582 people in three days; clocks 7,899 entries, 66,422 shares, 15,602 impressions, 11,994 FB fans

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MindShift Interactive bags digital mandate for High Street Phoenix & Palladium

MindShift Interactive scores on social media for Homeshop 18, Samsung Galaxy S III

Campaign engages 10,60,582 people in three days; clocks 7,899 entries, 66,422 shares, 15,602 impressions, 11,994 FB fans

BestMediaInfo Bureau | Delhi | October 26, 2012

publive-imageDigital media agency MindShift Interactive, recently created a campaign for HomeShop18.com, aimed at highlighting its association with Samsung Galaxy S III. The objective of the campaign was to leverage the association of the two brands and increase traction on Homeshop18's portal.

The aim was to engage and excite consumers on Facebook through a contest wherein the participants had to answer 'Why they deserve an S III phone'. The idea was to bring alive the 'self worth' of the individual to match the personality of the phone. The fastest and the wittiest replies were entitled to win the phone.

The campaign witnessed 7,899 entries with 66,000+ viral shares. As a result, it reported an outreach of 2 00,000+ on Facebook via posts and about 900,000+ viral engagements via the application.

Further to the Facebook contest, the association was leveraged on Twitter as well. The contest on Twitter encouraged people to upload pictures of things that they considered lucky for themselves. The idea was to add a 'surprise' element with a 'fortunate' twist and get them to win the Samsung Galaxy S III. The activation created immense talkability for both Homeshop18 as well as Samsung as the strategy was considered consumer friendly with increasing organic fans and followers, while also ensuring higher engagement with consumers.

Piyush Bhargav, General Manager - Product and Marketing, Homeshop18.com, said, “Our association with Samsung Galaxy S III is a strategic step to ensure that we continue to deliver the best deals for our online buyers. Our brand objective on social media has always been to encourage like-minded association with our core functionality, i.e., e-commerce, online shopping and customer service. Through this campaign we wanted to create conversations around what people consider to be lucky for themselves, as getting the best bargain on the new S III phone.”

Zafar Rais, Founder & CEO, MindShift Interactive, commented, “The objective was to leverage the association of HomeShop18 with Samsung Galaxy S III. Our strategy focused on exploring the personality trait of the participants and encouraging them to match it to the personality of the phone. The trend established the successful alignment of HomeShop18 with Samsung Galaxy SIII.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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