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Thums Up’s toofani association with ‘Ek Tha Tiger’

The association is being amplified through a TVC and a special consumer promotion across 10 Cities

BestMediaInfo Bureau | Delhi | August 10, 2012

Taking the philosophy of  ‘Aaj Kuch Toofani Kartey Hain’ to the next level, India’s most iconic and resilient soft drink Brand, Thums Up is tying up with India’s Biggest Superstar, Salman Khan’s upcoming movie ‘Ek Tha Tiger’, due to release on 15th August, 2012. Through this association, Thums Up, lives by its credo to inspire today’s generation of Indian male youth to ‘Live Like Thunder’.

The association will be amplified through a 30 sec TVC across Key channels and a 60 sec TVC across Key Cinemas (DT and INOX) in India. The association is also layered with a special consumer promotion across 10 Cities – Delhi, Mumbai, Hyderabad, Ahmedabad, Lucknow, Allahabad, Agra, Kanpur, Meerut and Ghaziabad. Starting August 7th, 2012,  consumers have the opportunity to win movie tickets to ‘Ek Tha Tiger’ and/or stand a  chance to win the Grand Prize, scarf autographed by actor Salman Khan.

To participate in the promotion, consumers need to SMS “THUNDER <space> City Name” to 530305 and 10 lucky winners everyday (Till 13th August) will get to win two tickets for the movie. The promotion will also be amplified through RJ mentions (Big FM) and Social media (Facebook, Twitter ,Youtube, Thums Up website – (www.thumsup.in).

In addition, at the end of the promotion period, one of the consumers will also stand the chance to win the Grand Prize (scarf autographed by actor Salman Khan). The winner will be chosen from all the entries received during the offer period, through a computer generated lucky draw.

Info@BestMediaInfo.com

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  • NAVEEN KUMAR DIXIT

    i join the ek tha tiger
    and my dream is film star

  • NAVEEN KUMAR DIXIT

    i will join tha ek tha tiger

    my dream is make film star

  • ANIL KUMAR

    Life main kuch karne ka janoon hai (Professional Photography ke sath)
    Kuch kar guzarne ka janoon jaha hota hai waha jindgi rahti hai maine suna hai

  • Dalip Kumar

    movie ticket ‘ EK THA TIGER ‘ I AM A TIGER

NAVEEN KUMAR DIXIT / August 10, 2012,09:56 AM UTC

i join the ek tha tiger
and my dream is film star

NAVEEN KUMAR DIXIT / August 10, 2012,09:58 AM UTC

i will join tha ek tha tiger

my dream is make film star

ANIL KUMAR / August 11, 2012,11:23 AM UTC

Life main kuch karne ka janoon hai (Professional Photography ke sath)
Kuch kar guzarne ka janoon jaha hota hai waha jindgi rahti hai maine suna hai

Dalip Kumar / August 13, 2012,03:14 PM UTC

movie ticket ‘ EK THA TIGER ‘ I AM A TIGER

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