RJ Addi with the real heroes will be live on August 15, 2012
BestMediaInfo Bureau | Delhi | August 10, 2012
This Independence Day Radio City 91.1FM is giving a voice to every Indian soldier. The ‘real’ heroes risking their lives in the border are going to be on Radio City 91.1 FM on 15th Aug, as they share their experiences with our RJs visiting the Kargil border.
RJ Addi from Radio City 91.1 FM is going to Kargil to meet and thank the Indian soldiers serving at the border. Getting permission from the Ministry of Defence was a herculean task, but having managed that, RJ Addi is off to Kargil and will spend 3-4 days with the soldiers.
RJ Addi will talk to them, understand the hardships they endure each day and in boost their morale. Back home the listeners can also send their good wishes to the soldiers through letters and cards which will be delivered to them.
Once in Kargil, RJ Addi will share his experience of being on the border live on-air. Special slots on August 14th and 15th will see song dedications by the soldiers.
Speaking on this path-breaking initiative, Kartik Kalla, National Programming Head, Radio City 91.1 FM, says, “Every Indian across the globe takes pride in our army. Meeting them this Independence Day is Radio City’s way of saying that ‘we care’. We have experimented with innovative and unique formats of programming at Radio City but this is something absolutely novel. All kinds of logistics problems notwithstanding, we are really proud to have made this possible. The huge number of listener messages pouring in is additional encouragement for us. Not only this, across the country we have also received a lot of messages and letters for our soldiers which we will be carrying for them.”