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GEC Watch: Star Plus slips below 250-mark; Sony rides high on BALH

This is the lowest mark for Star Plus in TAM 2012. Sony's special one-hour episode of Bade Achhe Lagte Hain on July 26 fetched 5.6 TVR and contributed 46 GRPs to Sony

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GEC Watch: Sony slips to No. 6 for the first time

GEC Watch: Star Plus slips below 250-mark; Sony rides high on BALH

This is the lowest mark for Star Plus in TAM 2012. Sony's special one-hour episode of Bade Achhe Lagte Hain on July 26 fetched 5.6 TVR and contributed 46 GRPs to Sony

BestMediaInfo Bureau | Delhi | August 1, 2012

publive-imageIndia's No. 1 Hindi general entertainment channel, Star Plus, has touched a new low this year in Week 30 (July 22 – July 28) of TAM 2012 as the ongoing India-Sri Lanka cricket series continues to impact the viewership of GECs. Star Plus recorded its lowest GRPs during another cricketing event, IPL, this year when the channel had touched 248 GRPs in Week 16.

According to data sourced from TAM subscribers, Sony remained at No. 2 riding on the popularity of its flagship fiction show, Bade Achhe Lagte Hain. The one-hour special episode of Bade Achhe Lagte Hain on Thursday, July 26, delivered the highest-ever TVR for the show. Fetching 5.6 TVR, the special episode contributed 46 GRPs for the channel while the show averaged at 4.8 TVR for the week.

Touching a new low this year, Star Plus has recorded 243 GRPs this week (last week 254). The channel had recorded 248 GRPs in Week 16 of TAM 2012 when the IPL tournament was on.

Sony Entertainment Television continues to be the second most watched channel this week riding on the popularity of Bade Achhe Lagte Hain. The channel has record 235 GRPs this week (last week 228).

By adding 14 points, Colors has climbed one position to No. 3 this week. The channel has fetched 228 GRPs (last week 214).

Zee TV has maintained its GRPs but slipped one position to No. 4. The channel has recorded 222 GRPs (last week 221).

SAB TV has recorded 132 GRPs against last week's 129 GRPs.

Life OK has recorded 107 GRPs (last week 101).

Sahara One has fetched 41 GRPs (last week 42).

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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