Zee New Media ties-up with Indian Post to extent their existing bouquet of payment and delivery options
BestMediaInfo Bureau | Delhi | August 13, 2012
Ditto TV, India’s first OTT (Over-The-Top TV) distribution platform, from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee New Media, announced the addition of a ‘Cash on Delivery’ (CoD) option to their existing bouquet of payment and delivery options. For this, Ditto TV has initiated a collaboration with the Indian Post Office owing to its far-flung reach and presence in remote areas of India.
During the last six months of operation, a demand for the CoD option, amongst Indian users, was observed- addressing this need, Zee New Media has introduced this option to increase access to Ditto TV’s prepaid cards. Ditto TV has seen over 100,000 downloads since its launch at the end of February 2012.
Vishal Malhotra, Business Head- New Media, Zee Entertainment Enterprises Ltd. commented on this development, “The introduction of cash-on-delivery service allows us to reach out to every Ditto TV user across the length and breadth of the country. Our users who are not particularly credit card-savvy or simply prefer to pay for the product at the time of delivery, use CoD as their preferred payment mode. The idea is to make Ditto TV easily available to anyone, anywhere.”
Customers can order the Ditto TV pre-paid cards by sending an e-mail to ‘firstname.lastname@example.org’ or by sending ‘dittotv help’ in an SMS to 57575. Over a 1000 orders have already come in from across the country including Assam, Rajasthan, Madhya Pradesh, Kolkata, Noida, Mumbai, Allahabad, Chhattisgarh, Karnataka, Bengaluru, Haryana, Nanded, Chennai, Ghaziabad, Trivandrum and Uttar Pradesh.
Ditto TV is an entertainment revolution that delivers Live TV, Video-on-Demand, Music, News and much more on your mobile phones, tablet, desktops, laptops and other hand held devices. Ditto TV empowers you with instant access to live breaking news, live sports, live daily soaps, top TV shows, music videos and your favorite blockbuster movies on the go.
The channels available on Ditto TV include Zee TV, Zee Cinema, Zee News, Zee Business, Ten Cricket, Zee Khana Khazana, Zee Classic, ETC, Zing, Zee 24 Taas, Zee Marathi, Zee Trendz, Zee Bangla, Dhamaal, Mastiii, Love Big CBS, Prime Big CBS, SAB, Sony Entertainment, Headlines Today, Aaj Tak, BBC World, Ten Sports, Ten Cricket and Ten Golf.
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