Dheeraj Sinha joins Grey as Consultant

Sinha will head planning for Grey Worldwide – South and South East Asia; his last stint was with Bates India

BestMediaInfo Bureau | Delhi | August 13, 2012

Dheeraj Sinha

Dheeraj Sinha has joined Grey Worldwide as Consultant where he will head planning for South and South East Asia. His last stint was with Bates India where he was Regional Planning Director, Asia.

Commenting on Sinha’s appointment, Jishnu Sen, President & CEO, Grey said, “I have been looking for a planning partner, someone to lead the strategic thinking of our team for a few months now.I have been a huge fan of Dheeraj’s for a while. His reputation preceeds him. His work, his awards, his publishings are all testimony to his prowess.So when Dheeraj started his counsultancy, we became his client.  And the chemistry is fabulous. So I can confirm that  Grey has taken him on as a consultant and we look forward to this exciting partnership”

Before joining Bates in 2005, Sinha had worked with agencies like McCann Erickson and EURO RSCG in India. An alumnus of Delhi University and MICA, Sinha has worked on the brand strategy for several multinational and Indian brands, including Fiat, Virgin Mobile, MasterCard, LG, Reckitt Benckiser, TVS Motorcycles, Max Bupa, Marico, Dabur, and Cavin Kare.

Sinha said, “I feel a great sense of energy and determination about the people at Grey. In all my interactions with Jishnu, Amit and Malvika, it looked that we can play as a team to create some magical work. The focus on creating sparkling work comes from the regional and global leadership which is critical for success. So when they proposed a longer term role, it felt like the right thing to do”

His specialties includes understanding Indian consumer, Youth marketing, Small town India, Technology adoption, Cultural change, Brand journey, Shopper marketing, Brand extensions, New brand launch as well as Business opportunity mapping.

Sinha has twice been chosen for the Atticus, the WPP award for best published thinking and has won several effectiveness awards, including the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award, as well as the Effie Award.

Last year, Sinha launched his first book, ‘Consumer India: Inside the Indian Mind and Wallet’. He has also authored a chapter ‘Bridging Gaps – Retail in the Emerging Indian Market’ in the book Shopper Marketing. He has spoken on topics related to the Indian consumer at the Esomar Asia Pacific Conference, the Global Youth Marketing Forum, and the Asian Marketing Effectiveness Festival.

Interestingly, Grey has won some significant accounts in the recent past across its branches. Few days before, the agency had won the business of Network 18 group in Mumbai. In April, it had won the creative duties of the low-cost airline, SpiceJet in Delhi. Earlier this year, it also won the mandate for Honda Motorcycles’ scooter Dio in Delhi, i1 Superseries, the motorsport racing league pioneered by Machdar Motorsports and online travel portal, in Bangalore.


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