93.5 Red FM launches ‘Crime Ki Keh Ke Lenge’
This campaign will bring forth 15 heroic stories of men and women who have braved crime in NCR
BestMediaInfo Bureau | Delhi | August 3, 2012
This campaign will bring forth 15 heroic stories of men and women who have braved crime in NCR. The basic premise is to highlight the immense amount of courage and resilience shown by these people to counter different criminal acts they were faced with; which is purposeful and interesting from a content perspective on radio, and goes on to show that the common man or woman can handle these successfully. Red FM Delhi’s Morning RJs Peeyuush and Swati will feature one such instance on their show every day, with different people related to the story coming on-air along with the protagonist.
‘Crime Ki Keh Ke Lenge’ is yet another initiative by Red FM to take up matters of local importance, and present them in an entertaining, yet responsible manner. As elucidated by the Senior VP – Programming and Projects, Nisha Narayanan, “Crime’ is a new genre for radio, the relevance of which is even more in our capital city. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens.”
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