Radio City Connect executes on-ground activity for Airtel 4G

The activity was aimed at promoting Airtel's new 4G LTE technology in Bangalore

BestMediaInfo Bureau | Delhi | July 31, 2012

Internet at lightening fast speed – that's what Radio City Connect demonstrated when it recently tied up with Airtel to showcase the new 4G LTE technology in Bangalore. The on-ground activity across premium residential complexes in Bangalore garnered much hype amongst the crowd who were eager to witness this innovative display. The activity started on July 16 and went on for 2 weeks till July 29.

Whether it is seamless streaming of HD movies or flawless online gaming – Radio City Connect has been bang on with its audience engagement. The gamers just didn't seem to get enough of the incredible speed that the new modem offered for online gaming. But the highlight has definitely been the exciting video chat that the residents had with their most favorite RJs in town – the Radio City RJs. The bond of warmth, affection and friendship shared by Radio City RJs with their listeners has been beautifully brought forth in these video chats. The fun is sure to reach a crescendo as the activity inches towards completion.

Elaborating on this activity, Ashit Kukian, COO & President, Radio City 91.1 FM, explains, “Radio City Connect has always looked at high audience engagement for the brand that it has associated with. It makes sure that the key attributes associated with the brand are distinctly highlighted, like in this case, the new high speed 4G LTE technology introduced by Airtel. The all-round solution ensures that the brand does not miss out on any front be it on-ground, on-air or on the social media.”

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