Emphasises on interacting with the readers and valuing their suggestions and feedback
BestMediaInfo Bureau | Delhi | July 18, 2012
Outlook Money, India’s No. 1 personal finance magazine has completed 14 years of leadership in the personal finance journalism space. Just like every time, starting with this year’s anniversary issue, the magazine has planned to offer a lot more to the readers. To begin with, the magazine will be reorganised under five different sections: Update, Start, Manage, Senior Money and Spend.
Readers can now expect more in-depth coverage of all personal finance topics encompassing stocks, mutual funds, real estate, non-resident Indians, financial planning, wealth management, entrepreneurship, and even a guide to personal technology and health.
Talking about the new story flow in the magazine, Udayan Ray, Editor, Outlook Money, said, “What still remains the same, though, is the in-depth, analysis and crispness in our stories in an endeavor to follow our motto: ‘Invest well, borrow wisely, spend smartly’.”
In the 2.0 era the emphasis is on interacting with the readers and valuing their suggestions and feedback, whether it is through a dedicated page for the readers in the magazine, called Your Space, or through our active presence on social media sites like facebook and twitter.
www.outlookmoney.com, which is an extension of our magazine, comes with interactive features like regular polls and contests. Outlook Money continues to be available on the iPad, PCs, Macs or Android mobile phones at www.zinio.com/outlookmoney.
Meanwhile, Outlook Money Digital, India’s first personal finance e-weekly (http://digital.outlookmoney.com), has completed a glorious year providing our readers a weekly dose of news analysis and insights into personal finance issues, helping them stay on top of money matters.