Vh1 launches Mike Judge's Beavis & Butt-Head

Brings television's Dimwits of Disaster to India; the takes 7 pm slot on Sundays

BestMediaInfo Bureau | Delhi | June 25, 2012

Vh1 India has some super excitement stocked up for the month of June. In addition to its daily staple dose of international music, the channel presents the best English entertainment to its fans – both, fiction and non-fiction. Keeping with its brand philosophy, the channel is now set to launch America's favorite satirical culture critics – 'Samsung Galaxy SIII presents Mike Judge's Beavis and Butt-Head', on Indian TV screens. Premiering on June 24, the show takes 7 pm slot on Sundays.

The show, Mike Judge's Beavis and Butt-Head, centers around two socially awkward, metal loving teenage delinquents who live without any adult supervision at home. These dim-witted, under-educated friends lack any empathy or moral scruples even for each other. Their favorite activity is to watch music videos all day and criticize them with much fervor. And this time around they have more than just music videos to make fun of. Jersey Shore, the Internet, Ultimate Fighting will all be crossing their TV screen and be ridiculed with a lot of excitement. Despite having no experience with women, their other signature trait is their obsession with sex, and their tendency to chuckle and giggle whenever they hear words or phrases that can even remotely be construed as sexual or scatological!

Commenting on the show launch, Ferzad Palia, Senior Vice President and General Manager, English Entertainment, Viacom18 Media Pvt. Ltd. says, “We're very excited to launch Mike Judge's Beavis and Butt-Head - a show which is sure to stand out in the English entertainment category. It's been one of the most popular shows in the West and Vh1 has a strong 360-degree launch marketing campaign to support the series too. We are confident that Beavis & Butt-Head's world famous whacked-out personalities will resonate well with the Indian audiences.”

Known for their super cool comments… Beavis and Butt-Head have entertained audiences in the West with their most common activity of watching music videos, which they tend to judge by deeming them "cool", or by claiming, "This sucks!" They also apply these judgments to other things that they encounter and usually deem something "cool" if it is associated with violence, sex, or the macabre.

Vh1 goes a step further to interact with its audience on the digital space. On Facebook (www.facebook.com/vh1india), users can actually type ANY question they want in the text box and they will get an instant response from Beavis & Butt-Head! This promises not only to be riotous but also takes interactivity with the characters to the next level. Users will also be able to take part in exciting contests, download wallpapers, games, watch hilarious videos & win exclusive merchandise!

So get ready to roll on the floor laughing as Mike Judge's Beavis and Butt-Head are here to make fun of your favorite shows and celebrity without any inhibitions! Though they are not great with women, they sure know how to make fun of everything else.

Info@BestMediaInfo.com

Info@BestMediaInfo.com