The TVC went live on Facebook for a million fans before its goes on air on June 1; watch the TVC here
BestMediaInfo Bureau | Delhi | June 1, 2012
Cadbury India, a part of Kraft Foods, has unveiled a new TVC campaign for Oreo, highlighting how children often love to treat their toys like real people. Leveraging this insight from a child’s life and taking the last brand TVC forward, this new campaign captures a fresh and memorable moment of bonding between a father and daughter.
Developed by Interface Communications, the TVC shows a little girl explaining the brand’s signature ritual ‘Twist, Lick and Dunk’ to a giant teddy bear. Seeing this, her dad decides to join in and be the teddy bear, making the moment more playful and magical. Dad’s inability to see what he’s doing from behind the teddy bear and the daughter’s mischievousreactions to dad’s mistakes are some of the sparklers in this new commercial.
Speaking on the campaign, Chandramouli Venkatesan, Director – Snacking, India and Strategy- South Asia Indo China, Kraft Foods said, “Our new TVC campaign takes another very simple yet powerful slice-of-life moment where Oreo becomes the catalyst for father-daughter bonding. This is the third TVC campaign that underlines our endeavour to promote family togethernessthrough Oreo’s signature ritual of Twist, Lick and Dunk. Like the previous TVC’s, we are certain consumers are going to connect with and love this new campaign too.”
Robby Mathew, National Creative Director at Interface Communications, adds, “Through Oreo’s new TVC campaign, we are once again celebrating the charming father-daughter relationship. The endearing real-life moment which the TVC captures alsore-enforces the brand’s signature ritual. Oreo films are simple, yet very memorable because of the delicate emotions shining through them.”
The TVC has already been posted on Oreo’s Facebook page, giving more than a million fans a sneak-peek into the campaign before its goes on air on June 1. Several on-ground and digital initiatives have also been planned on the family togetherness platform to support the new TVC.
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