Ogilvy Mumbai is 'Most Effective Agency Office Globally' in Effie Index

It was a double hurrah for the agency as it also won a Cannes Lion bronze in Direct for Vodafone iFold

BestMediaInfo Bureau | Delhi | June 20, 2012

Monday at Cannes was a twofold hurrah for Ogilvy India. Ogilvy Mumbai has been declared the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index. And then Vodafone and Ogilvy also won a bronze in the Direct Lions category for iFOLD Vodafone India 'Saving Paper' initiative.

Ogilvy & Mather Mumbai is the only Indian agency office to rank in the top 5 agencies globally. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France, today.

Commenting excitedly on Ogilvy Mumbai's No. 1 ranking Effie Effectiveness Index and on the Vodafone iFold Bronze Lion, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, said: "My message to Ogilvy Mumbai:

"The little things you do for me...

And nobody else... make me feel good

The little things you do for me...

Making me smile like no one else could!"

Piyush added, "It is a very proud moment not just for Ogilvy Mumbai, but for the Indian advertising industry. The Effie Effectiveness Index ranking and the Vodafone iFold win provide us with tremendous motivation. A little idea from a young team in Ogilvy Mumbai was supported and implemented by Vodafone India to its entire post-paid customer base. This award belongs more to Vodafone than to Ogilvy India."

Hephzibah Pathak, President, Ogilvy & Mather Mumbai, commented, “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness.”

For the second year in a row, the WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No. 2 worldwide in 2011.

Kawal Shoor, Head of Planning, Ogilvy Mumbai, said, “This recognition makes us even more proud of the stuff we do. We've always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office's skill sets.”

The Effie Index was launched in June last year and is led by Effie Worldwide. It is said that the Effie Effectiveness Index will become the industry standard. The index identifies and ranks the marketing communications industry's most effective agencies, advertisers and brands by analysing finalist and winner data from Effie Worldwide competitions. It is the world's most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.

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