No increase in entries from India at Cannes Lions 2012
Overall entries reach all time high with more than 34,000 entries from across the world in 15 categories
BestMediaInfo Bureau | Delhi | June 7, 2012
A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the largest and most prestigious global international annual awards for creative advertising and communications. Last year, the festival had received total 28,828 entries.
From India, a total of 1,182 entries have been received this year against 1,177 entries in 2011. This year, maximum 266 entries are for Press Lions. Outdoor category has attracted 219 entries from India followed by 134 entries for Design Lions, 130 entries for Media Lions and 108 entries for Direct Lions. 85 Indian works are entered for Promo and Activations Lions while Film and Radio categories have attracted 56 and 55 entries respectively. There are 41 entries in Film Craft category followed by 27 for Cyber Lions, 19 for PR Lions, 18 for Branded Content and Entertainment Lions, 17 for Titanium and Integrated Lions, 5 for Mobile Lions and 2 for Creative Effectiveness Lions.
An overall increase of 19% versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.
Category | 2011 | 2012 | % Variation 2010 v 2011 |
Branded Content & Entertainment Lions | - | 800 | - |
Creative Effectiveness | 142 | 92 | -35% |
Cyber Lions | 2835 | 2458 | -13% |
Design Lions | 1774 | 2182 | +23% |
Direct Lions | 1858 | 2357 | +27% |
Film Lions | 3310 | 3475 | +5% |
Film Craft Lions | 1322 | 1721 | +30% |
Media Lions | 2895 | 3247 | +12% |
Mobile Lions | - | 965 | - |
Outdoor Lions | 4490 | 4843 | +8% |
PR Lions | 819 | 1130 | +38% |
Press Lions | 5415 | 6056 | +12% |
Promo & Activation Lions | 2125 | 2674 | +26% |
Radio Lions | 1363 | 1784 | +31% |
Titanium & Integrated Lions | 480 | 517 | +8% |
TOTAL | 28828 | 34301 | +19% |
With the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Bringing the total number of judges to 287, Cannes Lions welcomes the following additional judges:
Design Lions
Ricardo Saint-Clair, Founder/Creative Director, Dialogo Design, Brazil
Katrin Oeding, Creative Director, Studio Oeding, Germany
Gesina Roters, Creative Partner, DAY, The Netherlands
Chris Moody, Creative Director, Wolff Olins, UK
Richard Bates, Chief Creative Officer North America, The Brand Union, USA
Promo & Activation Lions
John J. Steere, Regional Managing Director APAC, Momentum, Asia Pacific
Ove Gley, Creative Director, Heimat, Germany
Hiroko Uchigaki, Account Planning Director/Communications Planner, ADK Japan
Hector Fernandez, Co-Managing Director/Chief Creative Officer, Publicis, Mexico
Gonzalo Figari, President & Creative Director, D6, Spain
Radio Lions
Sara Haag, Director/Founder, Sarah Haag AB, Sweden
"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions," said Philip Thomas, Chief Executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications."