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No increase in entries from India at Cannes Lions 2012

Overall entries reach all time high with more than 34,000 entries from across the world in 15 categories

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BestMediaInfo Bureau
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Cannes Lions announces final three juries

No increase in entries from India at Cannes Lions 2012

Overall entries reach all time high with more than 34,000 entries from across the world in 15 categories

BestMediaInfo Bureau | Delhi | June 7, 2012

publive-imageA record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the largest and most prestigious global international annual awards for creative advertising and communications. Last year, the festival had received total 28,828 entries.

From India, a total of 1,182 entries have been received this year against 1,177 entries in 2011. This year, maximum 266 entries are for Press Lions. Outdoor category has attracted 219 entries from India followed by 134 entries for Design Lions, 130 entries for Media Lions and 108 entries for Direct Lions. 85 Indian works are entered for Promo and Activations Lions while Film and Radio categories have attracted 56 and 55 entries respectively. There are 41 entries in Film Craft category followed by 27 for Cyber Lions, 19 for PR Lions, 18 for Branded Content and Entertainment Lions, 17 for Titanium and Integrated Lions, 5 for Mobile Lions and 2 for Creative Effectiveness Lions.

An overall increase of 19% versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.

Category 2011 2012 % Variation

2010 v 2011
Branded Content & Entertainment Lions - 800 -
Creative Effectiveness 142 92 -35%
Cyber Lions 2835 2458 -13%
Design Lions 1774 2182 +23%
Direct Lions 1858 2357 +27%
Film Lions 3310 3475 +5%
Film Craft Lions 1322 1721 +30%
Media Lions 2895 3247 +12%
Mobile Lions - 965 -
Outdoor Lions 4490 4843 +8%
PR Lions 819 1130 +38%
Press Lions 5415 6056 +12%
Promo & Activation Lions 2125 2674 +26%
Radio Lions 1363 1784 +31%
Titanium & Integrated Lions 480 517 +8%
TOTAL 28828 34301 +19%

With the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Bringing the total number of judges to 287, Cannes Lions welcomes the following additional judges:

Design Lions

Ricardo Saint-Clair, Founder/Creative Director, Dialogo Design, Brazil

Katrin Oeding, Creative Director, Studio Oeding, Germany

Gesina Roters, Creative Partner, DAY, The Netherlands

Chris Moody, Creative Director, Wolff Olins, UK

Richard Bates, Chief Creative Officer North America, The Brand Union, USA

Promo & Activation Lions

John J. Steere, Regional Managing Director APAC, Momentum, Asia Pacific

Ove Gley, Creative Director, Heimat, Germany

Hiroko Uchigaki, Account Planning Director/Communications Planner, ADK Japan

Hector Fernandez, Co-Managing Director/Chief Creative Officer, Publicis, Mexico

Gonzalo Figari, President & Creative Director, D6, Spain

Radio Lions

Sara Haag, Director/Founder, Sarah Haag AB, Sweden

"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions," said Philip Thomas, Chief Executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications."

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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