Environment Minister appreciates Zee News' 'Water conservation' campaign

Zee News' 'Saaf Pani Swasth Bharat' campaign reaches UP after Uttarakhand

May 23, 2012:

After organizing successful public awareness activities in Uttarakhand, Zee News' 'Saaf Pani Swasth Bharat' campaign reached Uttar Pradesh. The initiative is the channel's endeavour to apprise people about the importance of clean water, the need to conserve it and draw their attention towards the plight of sacred Ganges.

In an attempt to connect and facilitate direct interaction, the next ground awareness activity was organized in Allahabad in association with ITBP & NGRBA on May 20, 2012. The event organized near the sacred Ganga bed was inaugurated by the Environment Minister Jayanti Natrajan. Appreciating the endeavour, she said “Zee News' efforts to motivate people to conserve clean water and keep Ganga clean are highly appreciable. I am proud and privileged to be a part of this initiative.”

She added, “Ganga is not only our national river but a symbol of India's culture and aspirations. Ganga is our lifeline and it is our responsibility to uphold its purity. This initiative will aid in spreading the message about the need to keep it clean.”

The encouraging address was followed by the Hon'ble Minister felicitating winners of the painting competition organised by the city schools on the theme of 'Clean Ganga' The event culminated with the chief guest, reputed dignitaries and  participants undertaking a pledge to keep River Ganges clean.

Speaking on behalf of Zee News, Marketing Head Rohit Kumar said, “Both water conservation and polluted Ganga continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and not only awaken people's thought to it, but generate public response by inspiring them to act.”

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