To provide advanced IP-based digital delivery platform, the cable network will deploy 3 million set-top boxes in Delhi, Kolkata and Mumbai in the first phase
BestMediaInfo Bureau | Delhi | April 3, 2012
Cable television service provider Wire and Wireless (India) Ltd (WWIL) claims it will offer the highest number of channels in the first phase of digitisation in the three lucrative markets of Delhi, Kolkata and Mumbai. WWIL offers its services under the Siti Cable brand name.
Siti Cable will offer 400 SD channels with better quality picture and audio compared with analogue cable TV. Furthermore, it will offer 30 HD Channels and TV signals that will not be interrupted by bad weather. The subscriber needs to install Siti digital set-top box (STB) to receive these high quality TV signals.
With about three months left for the first phase of digitisation of cable TV networks in Delhi, Mumbai and Kolkata coming into effect, the company has made all arrangements to deploy three million set-top boxes in the three cities. STBs are being procured from multiple vendors to ensure smooth supply to the subscribers. The STB deployment to subscribers has started in Delhi and Kolkata.
A multi-fold increase in subscriber numbers is expected with digitisation. Such exponential growth in subscriber numbers requires huge infrastructure, for which SITI Cable is well positioned.
The company is technologically ready to further augment its channel carrying capacity in times to come.
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